Founder & CEO of LUMË
"Guiding brands to light"

   " There is a crack in everything. That's how the light gets in "  
   Leonard Cohen

    " People don’t buy WHAT you do, they buy WHY you do " 

   I am a warm person, pragmatic creative, team player and solution oriented, fan of Music, Art, Team Sport, Tech & Human Sciences.

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Working for years with 30 countries, I have an international expertise in Design & Product development, Market Survey, Product Merchandising for omni-channel Distribution, Digital Marketing / Brand Content and Brand Experience.I am graduated as superior Technician in Fine Art in Paris. In Jan 2025, I create LUMË as Strategic Fashion & Design Consultant.

I first joined the Hechter team as Accessories designer. I went on to work with icon designers, KENZO,  NINO CERRUTI and KARL LAGERFELD, and was also in charge of LOUIS VUITTON CUP Collection by KENZO, designing both Women’s, Men’s Fashion and Accessories Lines.

I had the pleasure of re-inventing the resolutely sumptuous LANVIN cutting and style for men as Artistic Director alongside Albert ELBAZ.

As freelance designer, I have worked with the PORSCHE DESIGN fashion concept & Collection and worked for TOD’S as Men's Leather Accessories Senior Designer.

Upon being called by DANIEL HECHTER as Creative Director, I repositioned the brand from Heritage to Premium Fashion Contemporary style, opening a new segment in the market based onto wearable smart technologies 🤖 and sustainability ♻️ successfully evolving the design strategy and the name of the brand into HECHTER PARIS.